Leleforest is a lifestyle tea brand inspired by the quiet joy found in nature and the rich heritage of Chinese tea culture.

Built for a new generation of culturally curiousconsumers, the brand bridges tradition and modern living through thoughtful storytelling, approachable rituals, and a contemporary visual language.

The brandmark is a typographic translation of the name Leleforest into its essential meaning: the Chinese character 乐 (lè), meaning Joy, Delight, and Music.

CLIENT Leleforest
COMPLETION 2026